Trends that convert.
Performance marketing, applied AI, real use cases and what's happening in the industry. Read it here before anywhere else.
How to Prepare Google Ads for Black Friday 2026 Without Running Out of Budget
Checklist to prepare your Google Ads account before Black Friday 2026: budget, bids, extensions and what to review with AI.
What Is MCP and Why It Has Become the Standard for Connecting Your AI to Your Tools
What MCP (Model Context Protocol) is, why it became the standard for connecting AI to your marketing tools, and what it changes for Meta, Google and LinkedIn Ads.
TikTok Ads for Agencies: Why It Belongs in the Stack Again in 2026
TikTok Ads for agencies in 2026: what it costs versus Meta and Google, which formats perform best and how to add it to a cross-platform stack.
Ad Platform Spend Problems: Why the Recommendations Almost Never Say “Spend Less”
Why Google Ads and Meta almost never recommend lowering budget, how their recommendation systems work and how to avoid overspending.
Google Ads Updates 2026: What You Cannot Miss for Your Campaigns to Work This Quarter
Google Ads updates 2026 that affect Q4: Performance Max, GA4 attribution and seasonal bidding. A 10-step checklist for Black Friday.
What CRO Is and How AI Integrates It with Your Paid Campaigns to Lift Conversions
Landing pages that convert: connect CRO and paid media with boostiq and find out whether the problem is in the ad or on the page.
How to Justify Investing in AI Marketing Tools to Your Boss (Template Included)
Investing in AI marketing tools has calculable ROI in month 1. Here are the numbers, the five arguments and the internal proposal template.
